Advertising display device



June 14, 1938. A. FRIEDMAN El AL 2,120,519

ADVERTISING DISPLAY DEVICE Filed March 15, 1938 2 Sheets-Sheet l I B56/? kiln/77 .5. Col/7 es A ORNEY.

June 14, 1938.

A. FRIEDMAN ET AL ADVERTISING DISPLAY DEVICE Filed March 15, 1938 2Sheets-Sheet 2 I! I I .1L} 22 i I NV E NTORJ fl//o/7 576077700 Ben amin5. 60/0615.

ATTO EY.

Patented June 14, 1938 UNITED STATES PATENT OFFICE ADVERTISING DISPLAYDEVICE Allan Friedman, Brooklyn,

and Benjamin S.

4 Claims.

This invention relates to advertising display devices, and moreparticularly to advertising cards bearing in relief, facsimiles ofvarious types of articles.

One object of the invention is' the provision of a device of thischaracter made of a single sheet of rectangular material such as paper,cardboard, or the like, from which is formed a self-standing frame and afigure in simulation of an article such as a can or the like.

Another object of the invention is the provision of such a device from asingle sheet of flexible material without necessarily wasting anyportion thereof, and to which no additional parts are necessary tocomplete the device.

A further object of the invention is the provision of a device of thisnature which may be readily and securely erected into display positionfrom collapsed fiat condition by contracting same in a horizontaldirection, said contraction acting to bring a portion of the blank fromwhich the device is made into relief in simulation of an article, and toflex the blank so as to enable the device to stand erect upon the bottomedge thereof without any additional support.

Another object is to produce a device of the character described inwhich the maximum simplicity of construction and operation is secured.

Other objects and advantages will appear as the nature of theimprovements is better understood, the invention consistingsubstantially in the novel arrangement and co-relation of parts hereinfully described and illustrated in the accompanying drawings, whereinsimilar reference characters are used to describe corresponding partsthroughout the several views, and then finally pointed out andspecifically defined and indicated in the appended claims.

The disclosure made the basis of exemplifying the present inventiveconcept suggests a practical embodiment thereof, but the invention isnot to be restricted to the exact details of this disclosure, and thelatter, therefore, is to be understood from an illustrative, rather thana restrictive standpoint.

In the drawings forming a part of this application,

Figure 1 is a perspective view of one form of our improved device;

Figure 2 is a plan view of the blank from which the device is made;

Figure 3 is a top plan view of the device showing same flexed in theopposite direction to that shown in Figure 1;

Figure 4 is a perspective view of a modified form of our invention, and

Figure 5 is a plan view of the blank from which the same is made.

Referring now to Figures 1 to 3 of the drawings in detail l0 indicatesan advertising display device made from a single rectangular sheet ofmaterial such as cardboard or the like. The device is formed byproviding the blank with an upper horizontal cut I 2, a lower horizontalcut I3 parallel to the cut l2, the cuts l2 and [3 are of equal lengthand extend between vertical score lines I4 and I5 spaced from the blankend edges [6 and I1 respectively. Spaced from the cut or severance lineI2 is a out It parallel thereto but considerably shorter in length, acut IQ of the same length as the line l8 and parallel thereto isprovided a short distance above the cut 13, the said lines l8 and 13extending between a pair of vertical score lines 20 and 2|, the cuts l8and I9 and the score lines 20 and 2| forming a central area 22.

The area bound by the score lines [4 and I5 and the cut lines l2 and I3isdivided into a pair of walls or panels 23 and 24 by means of verticalcuts 25 and 26 extending respectively between the cuts I2 and I8, and i3and IS, the said cuts 25 and 26 being in lineand centrally located withrespect to the end edges [6 and ll of the blank. A marginal frame isformed all around the device by the score lines l4, l5 and the cuts l2and i3, said frame comprising vertical side sections 28 and 29 and upperand lower horizontal sections 30 and 3|. Spaced from the centralvertical cuts 25 and 26 respectively are upper vertical cuts 32 and 33and lower vertical cuts 34 and 35.

To erect the device for counter or show Window display the blank Il maybe placed upon the bottom edge thereof and the panels 23 and 24 may bebrought forwardly or rearwardly of the marginal frame and drawntogether, this drawing together of the panels 23 and 24 will cause thecentral area 22 to bulge outwardly into a semi-cylindrical formation 22aas shown in Figures 1 and 3 and the said contraction will further causethe upper and lower marginal frame sections 30 and 31 to bulgeforwardly'or rearwardly of the panels 23 and 24. The bulge thus formedat the lower marginal section providing a stable support for the device.When fully drawn together the panels 23 and 24 are interlocked by meansof the cuts 32, 33, 34 and 35.

It is to be understood that the front surface of the device may havesuitable advertising matter printed thereon and the bulging can orcylindrical portion 2201. may have a suitable label superposed ordirectly printed thereon to simulate any particular brand ofmerchandise.

It is further to be understood that instead of a semi-cylindrical bulgean angular bulge may be provided to simulate a package or the like, suchangular bulges being provided by the introduction of suitably spacedapart score lines in the area 22.

In Figures 4 and 5 of the drawings we have shown a modified form of theinvention wherein the panels from which the article simulated is bent,is set back from the marginal end sections, so that the entire devicemay be placed on display directly behind the glass of a show window.

In this latter form of our invention the blank Ha from which the displaydevice Illa is made, is provided with the same vertical and horizontalcuts as the form of our invention described above with the addition ofvertical score lines 40 and M the score line 40 being intermediate thescore lines M and 2t], and the score line 4! being between the scorelines [5 and 2| thus providing in addition to the central panels 23a and24a two side panels designated in Figures 4 and 5 of the drawings as 42and 43. The horjizontal frame portions of the device is divided by upperand lower score lines 44 and 45 into sections 46 and 4'5 respectively,the said score lines bein preferably centrally located with respect tothe end edges l8 and ll of the blank.

In erecting the modified form of our improved device, instead of flexingthe top and bottom marginal portions 46 and 4'! they will hinge aboutthe score lines 44 and 45 to produce the bulged effect. Likewise thepanels 42 and 43 being articulate about their respective score lines I4,40 and I5, 4| will assume an angular position with respect to thecentral panels and vertical marginal frame portions thus effecting thedesired set back of the simulated bulged article 22a.

From the foregoing it will be seen that we have provided a simple,inexpensive advertising display device made from a single sheet offlexible material of standard size without necessarily wasting anyportion thereof and without the addition of any material thereto, andone that will stand erect upon its bottom marginal edge without theprovision of any addition or auxiliary supporting means.

It will likewise be seen that the blanks may be shipped and stored infiat position and erected where and when desired.

It will be understood that wherever in the specification we refer to thecentral area, we are not to be limited to the precise position shown inthe drawings, as the positioning of this area may be varied, and thatthe relative positions of the various cuts and scores hereinabovereferred to may also, within reasonable limits, be differently locatedthan as indicated in the drawings, so as to produce a substantiallysimilar or equivalent article without departing from the spirit of ourinvention, and the scope of the appended claims.

It should also be noted that the various scores and cuts as shown in thedrawings may be made at an angle to the base, and not necessarilyparallel or perpendicular to the base.

Having described our invention what we claim as new and desire to secureby Letters Patent is:

1. An advertising display device made from a single sheet of material ofregular contour, the said device comprising a marginal frame havingvertical and horizontal marginal portions, a pair of spaced apartvertical score lines each score line being spaced from the end edge ofits respective vertical marginal frame portion, a pair of spaced aparthorizontal cuts extending between the said vertical score lines, thesaid cuts being spaced from the top and bottom edges of the respectivehorizontal marginal frame portions, a second pair of spaced aparthorizontal cuts spaced inwardly from the first mentioned horizontal cutsand of shorter length than the said first mentioned cuts, a pair ofspaced apart vertical score lines conmeeting the ends of the said secondmentioned cuts, an area formed between the said second mentionedhorizontal cuts and vertical score lines for simulating an article ofmerchandise, an upper vertical cut extending between the upperhorizontal cuts, a lower vertical cut extending between the lowerhorizontal cuts, and means on each side of the vertical cuts forinterlocking the portions of the device on either side of the saidvertical cuts.

2. An advertising display device made from a single sheet of material ofregular contour cut and scored to define a central area, a panel on eachside of the said area completely surrounding the said central portionand movable towards each other, top, bottom and end marginal frameportions surrounding the aforementioned panels, the bottom edge of thebottom frame portion forming a bulged support for the device when thepanels are moved towards each other, the central area forming a bulge insimulation of an article of merchandise when the panels are so moved,and locking means on the panels for interlocking same when the centralportion is in bulged position.

3. An advertising display device made from a single sheet of material ofregular contour, the said device comprising a marginal frame havingvertical and horizontal marginal portions, a pair of spaced apartvertical score lines each score line being spaced from the end edge ofits respective vertical marginal frame portion, a pair of spaced aparthorizontal cuts extending between the said vertical score lines, thesaid cuts being spaced from the top and bottom edges of the respectivehorizontal marginal frame portions, a second pair of spaced aparthorizontal cuts spaced inwardly from the first mentioned horizontal cutsand of shorter length than the said first mentioned cuts, a pair ofspaced apart vertical score lines connecting the ends of the said secondmentioned cuts, an area formed between the said second mentionedhorizontal cuts and vertical score lines for simulating an article ofmerchandise, an upper vertical out extending between the upperhorizontal cuts, a lower vertical cut extending between the lowerhorizontal cuts, a vertical score line extending between the upper edgeof the blank and the uppermost cut, a vertical score line extendingbetween the lowermost cut and the lower edge of the blank, and means oneach side of the vertical cuts for interlocking the portions of thedevice on either side of the said vertical cuts.

4. An advertising display device made from a single sheet of material ofregular contour cut and scored to define a central area, a panel on eachside of the said area completely surrounding the said central portionand movable towards each other, a second panel adjoining each of thefirst mentioned panels, top, bottom and end marginal frame portionssurrounding the aforementioned panels, the bottom edge of the bottomframe portion forming a bulged support for the device when the panelsare moved towards each other, the central area forming a bulge insimulation of an article of merchandise when the panels are so moved,and locking means on the panels for interlocking same when the centralportion is in bulged position.

ALLAN FRIEDMAN. BENJAMIN S. COLNES.

